masho of masholand

Masho (Mariam) Margishvili is a Georgian artist and a designer. She was born in 1990 in Tbilisi, Georgia. After graduating high school, she studied art history/restoration and Media Arts in Tbilisi State Academy of Arts and then moved to Vilnius, Lithuania where she received a Bachelor’s degree in Product Design from Vilnius Academy of Arts (VDA). Since 2013, while working in product and graphic design for startup firms in Georgia, she got a design internship in Hanoi. Vietnam turned out a great inspiration; she suddenly started making illustrations and discovered a parallel universe, which she later formalized as Masholand. To transmit the idea of Masholand, she used different media offering various opportunities to create contexts in diverse scales, such as illustrations, large murals, tiny stickers, silk printing, clothing, merchandising, glazed pottery, and accessories. Masho had been living in Tallinn, Estonia and recently graduated from Digital Learning Games Master's program at Tallinn University. She is hoping that her new skills will help Masholand develop faster and become more interactive for a larger audience.


1. If you close your eyes and imagine a yellow door, it will immediately appear next to you. The invisible path that looks like islands, will lead you to the illuminated door. Pull the handle and open the door. At first, a very bright light will dazzle, and soon you will see an endless surface, which hovers in the white airspace. That’s where the Masholanders live.  

So, here you are, finally made it to this parallel universe, inhabited by various creatures that have whimsical stories. Masholand aims to charge every “traveler”, like yourself, with a positive energy and help them reconnect with their inner child by activating imagination. Likewise other worlds, it is inhabited by different various creatures. Each one of them has a fantastic imagination - whatever they imagine will grow out of the surface and will stay there until their wish disappears. 

2. The second thing you need to do here is to search for the three-headed sage, who will teach you and help you develop your imagination. After this, you can live freely and happily in Masholand. There are many hidden places here, but losing track, falling off or harming yourself is impossible.

3. In order to leave Masholand you should once again imagine the yellow door and peacefully go in. Do not bother taking objects with you - as soon as you cross the door, everything will disappear except your elevated mood. 

The Map of Masholand -

The Map of Masholand -