By Masho Margishvili
Based in Ho Chi Minh City · Working Worldwide
Welcome to Masholand - the creative world of artist and designer Masho Margishvili.
Based in Ho Chi Minh City and working worldwide, Masho creates large-scale murals, symbolic illustrations, and unique visual storytelling projects that connect past, present, and future. Alongside her art practice, she designs UI/UX experiences rooted in her Master’s in Digital Learning Games, exploring serious games, gamified apps, and education.
She also teaches creative and illustration classes on Skillshare, sharing her process with students globally. Whether through murals, illustrations, or design, Masholand blends imagination with strategy to inspire, engage, and transform spaces and minds.
© Micha Von Vau
From large street facades to intimate interior walls, Masholand’s murals weave together character-driven narratives with playful details. Each wall becomes a meeting point between place and imagination, inviting passersby to pause and discover a different layer of reality.
Hand-drawn or digital, Masholand’s illustrations explore untold stories, dreamlike universes, and unexpected connections. Every piece offers a fresh perspective, whether it is created for publication, commission, or as part of the ongoing Masholand world.
Whether online or in-person, Masholand workshops open doors for teenagers and adults who want to explore creativity. Through guided exercises, playful methods, and supportive community, participants learn to unlock ideas and turn them into art.
About Me
I’m Masho Margishvili, a multidisciplinary artist working across murals, illustration, and design. My work transforms spaces and stories into symbolic worlds, blending personal narratives with architectural context. Based in Ho Chi Minh City, I collaborate on projects worldwide: from international festivals to client commissions.
FAQs
What kind of illustration services does Masholand offer?
Masholand creates both personal and commissioned illustrations: from symbolic, dream-inspired artworks to commercial collaborations with brands. Services include editorial illustration, mural design, packaging art, and character-driven visual storytelling.
Do you accept commissions or collaborations?
Yes! Masholand regularly collaborates with brands, agencies, and individuals. Past clients include The Body Shop, Ardi Insurance, Loomelinnak, TBC Bank, Irao Insurance, The Bank of Georgia, UNFPA, and AlterSocks. Whether you need creative guidance, symbolic artwork, a mural, or digital illustrations, we welcome commissions.
Do Masholand illustrations have specific meanings?
Many works are symbolic, often inspired by natural forms, dreams, folktales, Tarot, mythology, or personal experiences. They are layered intentionally, so viewers can interpret them differently based on their own perspective.
How would you describe Masholand’s style?
Masholand’s style blends bold color, layered symbolism, whimsical elements, and playful characters. Each illustration is designed to tell a story. Sometimes they are lighthearted, and sometimes deeply metaphorical - allowing viewers to find their own meaning.
Where can I purchase Masholand products?
From time to time, Masholand joins art markets and shares updates on Instagram. An Etsy shop is coming later this year, but if you see something you love, just reach out - I can have it printed or created for you.
Where has Masholand’s work been featured?
Masholand has been featured in international and local media, including Voyage LA, Canvas Rebel Magazine, and StreetGallery.io. I’ve also presented at Pecha Kucha and participated in numerous local and international festivals. These platforms highlight both my creative journey and Masholand’s evolving projects.
Can Masholand illustrations be adapted for commercial use (ads, packaging, campaigns)?
Absolutely. Masholand has created illustrations for advertising campaigns, editorial covers, and branded merchandise. Each project is tailored to the client’s needs while keeping the symbolic Masholand identity intact.
How do I request a custom illustration or mural?
You can reach out directly through the [Contact page] with your idea. Please include details such as project type (editorial, mural, product, symbolic portrait), timeline, and budget. Masholand will respond with a tailored proposal.
What tools and techniques are used?
Masholand works both digitally and by hand. Digital illustrations are created in Procreate, while analogue pieces are made with pencils, markers, acrylics, and paper cutouts. Murals are painted with facade paints, chalk, and spray paint, and UI/UX projects are developed in Illustrator, Figma, Marvel App, and more.