On 31st of January Masholand was on the Georgian TV show called "Transmission". It was a great experience to work on the project together with the creative group and to make happen.
The idea of my project was that nothing disappears without a trace, so even smallest actions could have an impact on quality of somebody's life. We used Masholand's illustrations with the positive and simple messages, tangled them up with the red balloons, let them fall from the high buildings and awaited pedestrian's reaction. Some of them loved it, some didn't pay attention and some even tear the balloons apart. But most importantly, their daily routine have already changed and there was nothing they could do about that.
Masholand in Transmission.